Services
I can help you with a variety of medical writing support, including:
- HCP promotional and educational materials, both print and digital:
- Brochures, publication summaries, case studies, websites, emails, banner ads, interactive sales aids
- Sales force and MSL training materials
- Scientific platforms
- Scientific publication support:
- Manuscript writing, abstract and extended abstract, posters, slide presentations
- Meeting and conference coverage
- Advisory boards, congresses, KOL interviews
Therapeutic Areas and Specialties
I have extensive experience and familiarity with:
- Immunology, oncology, and immuno-oncology
- Hematology, hemostatic/sealing devices, and blood management
- Neurology
- Social media in clinical and health research
- Community engagement with research, particularly among minorities, immigrants, and refugees
“I worked with Ida in developing targeted, high-impact HCP facing email campaigns in various therapeutic areas. Ida spearheaded the projects and always delivered on-time, high-quality work. You can definitely count on her for your HCP copywriting needs.” – Sr Copywriter, Chicago
Select Projects
- HCP core visual aids and sales playbook for a cardiology product – Triple Threat Communications
- Sales training modules on gynecology – Syneos Health
- Publication summaries of an anesthesia product and a renal device – Altus Elevates
- HCP website copy for an oncology product, HCP emails for a neurology product and an oncology diagnostic tool – Intouch Solutions
- ASCO meeting summary for a breast cancer diagnostic company – WC Communications
- Oncology scientific platform for an immuno-oncology product – WC Communications
Publications and Conference Papers
Darmawan I, Bakker C, Brockman T, Patten C, Eder M. The role of social media in enhancing clinical trial recruitment: Scoping review. Journal of Medical Internet Research. 2020;22(10):e22810
Darmawan I, Huh J. The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs. Journal of Global Marketing. Published online on May 17, 2021. DOI: 10.1080/08911762.2021.1913273
Darmawan I, Xu H, Huh J. Comparison of the effects of help-seeking and product-claim direct to consumer advertising (DTCA) and the underlying mechanism. International Journal of Pharmaceutical and Healthcare Marketing. 2021;15(3):354-370. DOI: https://doi.org/10.1108/IJPHM-06-2020-0049
Eder M, Darmawan I, Cohen E. Science Cafés and Local Dissemination: Fulfilling the Responsibilities of Community-Engaged Research. Journal of Health Care for the Poor and Underserved. 2021;32(4):2239-2248. 10.1353/hpu.2021.0196
Darmawan I, Huh J. Unbranded and branded direct-to-consumer advertising (DTCA) using social media influencers and effects of disclosure. Poster presentation at: Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting; August, 2020; Virtual Conference.
Darmawan I, Xu H, Huh J. Comparing the effectiveness of help-seeking and product-claim direct-to-consumer advertising (DTCA): A persuasion knowledge perspective. Oral presentation at: Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting; August, 2019; Toronto, Canada.